Jeff Pirino
EVP of Business Development
Quick Takes:
- Market Focus: Integrated program solutions
- Growth Driver: Technology-enabled services
- Partnership Priority: Long-term client success
- Innovation Focus: Client-centric solutions
- Best Career Advice Received: “People do business with people.” Relationships matter.
- Innovation Focus: Personalized, high-touch service and meaningful partnerships are what set you apart.
- Currently Reading: “Personalized: Customer Strategy in the Age of AI” by Mark Abraham and David C. Edelman
As part of our monthly leadership spotlight, we sat down with our EVP of Business Development to discuss growth strategy, partnership development, and market innovation at Preferred Medical. Here’s what we learned about our approach to creating lasting client relationships and driving mutual success.
Building Partnerships That Drive Success
Professional Journey
I began my career in sales, helping insurance carriers streamline complex workflows through the use of technology and services to achieve better outcomes. Over time, I advanced into leadership roles, contributing to significant growth and building high performing teams. My passion, however, has always been in building strategic partnerships with clients that transform how we serve them. I focus on understanding client challenges, aligning with their goals, and creating solutions that drive meaningful results. That insight has guided me through roles in customer success and sales leadership, where I partner with clients to deliver innovative programs that improve outcomes and simplify claims processes.
Most Exciting Development Right Now
We are in the middle of an exciting brand evolution at Preferred Medical that reflects our growth and commitment to delivering exceptional value to our clients. This includes launching a new website, refreshing our marketing materials, and enhancing our social media presence with thought leadership that highlights our expertise in workers' compensation. This evolution is not just about improving our look — it is about clearly showcasing how our integrated Pharmacy Benefit Management, Ancillary Services, and Medical Bill Review solutions simplify claims processes and drive better outcomes for clients and their injured workers.”
Market Perspective
Today's workers' compensation claims leaders need more than just comprehensive solutions — they need simplicity and support. Claims professionals are looking for partners who can reduce administrative burden, streamline workflows, and provide responsive customer service with easy access to actionable data. That is why we are focused on direct integration with claims systems, unified portals that connect all services, and delivering personalized, high-touch service that makes doing business easier. By removing complexity and ensuring clients have the data and support they need, claims professionals can focus on what matters most: helping injured workers recover.
Partnership Philosophy
We believe strong client relationships are built on listening and understanding before acting. By taking time to learn each organization's unique challenges, workflows, and goals, we create solutions that align with their needs. This consultative approach helps us deliver not just immediate results, but long-term value.
Growth Strategy
Our growth strategy centers on amplifying our market presence while maintaining the service excellence that's defined us for 27 years. We're stepping out of the shadows to ensure the industry knows who we are, how we're different, and why it matters. When organizations discover our integrated approach and outcomes-focused solutions, they quickly understand what sets us apart. It's time for this secret to get out
What Energizes You Outside Work
Outside of work, I enjoy staying active at the gym, discovering new restaurants, and traveling to experience different cultures and languages. These activities allow me to recharge, stay balanced, and gain fresh perspectives that I bring back into my work.
Coffee Order
I’m a simple guy — it’s a vanilla latte for me. Plain, reliable, and gets the job done every time.